Booking a holiday online feels like a bit of a gamble, right? You've got the promise of sun, sea, and sand just a click away, but then those little 'what if?' questions start to buzz in your head. What if the airline goes bust? What if the hotel closes down unexpectedly? What if the broker disappears with my cash? And let’s be real, no one wants to come home and deal with a financial mess on top of post-vacation blues. Loveholidays is one of the UK’s most used travel sites, but how well does it really have your back when you book?

How Loveholidays Works: The Basics Everyone Should Know

Loveholidays exploded onto the scene with cheap online packages that let you piece together your own break—flights, hotels, extras, the lot. You pick, mix and match, pay, and their tech books everything out for you. Founded in 2012, they quickly became a go-to for British families looking for deals, especially after the Thomas Cook collapse in 2019 (when over 600,000 people were stuck or let down). Now, loveholidays books for millions every year—Dexter and I are among those who’ve given it a shot.

Their “dynamic packaging” model is clever because you combine flight, hotel, and extras, but it’s not quite the same as booking a true package holiday the old-fashioned way. Your flight might be booked with one supplier, your hotel with another, transfers with someone else. Loveholidays handles the bookings, but if something goes wrong, you have to consider how those pieces fit together.

The site says it’s an “agent,